Time is a Gift

Follow them into the manufacture, nestled in the snowy Swiss mountains, and discover every extraordinary step of precision and craftsmanship that brings TAG Heuer watches to life.

Embark on a race against time, at the helm of TAG Heuer’s driver futuristic car. Your special mission? Carrying the sparkling Plasma diamond that will ignite the festive season decorations and start the celebrations. Your challenge is crucial, and you must perform your best lap to succeed!

Throughout the fast track, you and your driver will encounter all the steps required in the making of TAG Heuer iconic timepieces, showcasing the exceptional watchmaking skills that define the brand. On the road to completing your mission, you will go through all the departments—from dials to movements to final packaging—witnessing the Swiss Maison’s commitment to excellence. The manufacture, adorned with festive decorations and advanced technology, serves as a testament to the innovative spirit of TAG Heuer.

It is a sincere tribute to the magic of the holidays and TAG Heuer’s dedication to ensure every gift is perfect and delivered for the festivities. This season celebrates a time when dreams take flight, every second counts, and the art of horology brings the magic of the Holidays to life.

Take advantage of this trip to rediscover TAG Heuer’s collections and novelties:

• TAG Heuer Carrera
• TAG Heuer Formula 1
• TAG Heuer Aquaracer
• TAG Heuer Monaco
• TAG Heuer Monaco 
• TAG Heuer Connected Watches